Digital marketing, in particular, is a form of technology that can help lawyers looking to expand their client base. In this article, we will discuss digital marketing that lawyers should know.
SEO Can Help Lawyers Get New Leads
You need visibility if you want someone to know about your business and the goods or services you offer. That’s true with virtually any niche, and it’s certainly true for lawyers and law firms—96% of people who need legal advice search online. Most of the time, they use Google. Google is the search engine most people think of when they start looking for anything they need. For this reason, SEO can help lawyers who want to attract and woo new clients.
SEO stands for search engine optimization. This happens when you rework your website to make it more likely to appear at the top of the SERPs. SERP stands for Search Engine Ranking Position. It refers to how close to the top of Google rankings your law firm’s site appears when someone searches for a particular keyword or phrase.
If you change certain site elements, you can usually attract new leads when someone searches for a term related to your physical location or the type of law you practice. SEO can dramatically increase your site traffic, and you should see more conversions. You can get people to call you, email you through the site, or get in touch in other ways.
You Can Hire A Full-Time SEO Expert Or A Freelancer
If you feel like you have a big, successful business and you have a large, complex website that needs constant updates, you might choose to hire someone to do SEO for you on an ongoing basis. You must have enough money in your operating budget to pay their salary to do this. People with SEO skills often command a premium price if you want them to work exclusively for you.
You can offer them a great starting salary, a 401K program, health care, and other perks. The better the benefits of working for you, the more likely you will find an SEO expert like philadelphia digital marketing agency for example who knows about this industry and can help you with your site. They can use the latest tools and tell you how to change your website, and then you can hire a copywriter or someone who works in IT to make those changes.
Some SEO specialists like philadelphia seo services for example also work as copywriters and have other computer skills. The same person who does your SEO can make the changes they need for your site. You can hire a freelance SEO specialist or agency and use them occasionally. For example, a freelancer can check your site with SEO in mind once a week or a few times a month.
You might find this is the right move if you have a smaller, simpler website or don’t have the money to hire a full-time SEO specialist and keep them on the payroll.