The Pros and Cons of Investing in an SEO Campaign

SEO is so often touted as the best way for you to extend your reach, and get more visitors to your site. However, for a topic that’s been thrown about so much, good SEO still remains quite the elusive challenge. An SEO campaign is a great way to make a consolidated effort to up your site’s ranking on search engines. But, like everything in life, an SEO campaign does have its drawbacks, and you need to know how to avoid them. That’s why this guide will give you an overview of what it means to run an SEO campaign, and how they can both help, and hinder your site. 

What is an SEO Campaign?

An SEO campaign is actually quite simple, but it can make a big difference. Essentially, this is a period of time, where you comb your site for any weaknesses in terms of SEO, and take the necessary measures needed to improve it. These can be anything from adding more relevant keywords into your sites pages, to upping user accessibility. You can launch an SEO campaign internally, or hire a Dundee SEO agency to get the best results. 

What Are the Advantages of an SEO Campaign?

There are countless benefits to adjusting your site for SEO, aside from increasing your rankings in search engines. Here are a few of the pros to optimizing your site:

1. Get a handle on your existing SEO efforts – 

Launching an SEO campaign will allow you to view your site as a user, and potential customer, would. You can find the exact spaces that you can include keywords, and revitalize any old content to make it evergreen. When you’re up to date with exactly what it is, you’re doing in order to increase SEO, it’ll be much easier to make small but effective changes in the future. 

2. Encourage organic traffic – 

When you start an SEO campaign, you’ll be able to see in real time how much difference it makes to the number of visitors your site gets. When you know this information, you can keep up with the keywords that are assisting your SEO, and leave behind any tactics that may not be working.  

3. SEO is more effective than advertising – 

Launching a full blown SEO campaign with outside help will take time, money, and resources. But, it is more than possible to improve your sites SEO with very little help. This makes it a much cheaper process than paid advertising, because ads are never guaranteed to up your visits. 

What Are the Disadvantages of an SEO Campaign 

1. It may take a while to achieve the results your looking for – 

You probably won’t be able to completely optimism your site in one day. Likewise, your ranking probably won’t improve overnight. Getting onto the first page of search results is almost essential, since almost three quarters of people who make a search, will rarely get to the second page. However, this is no easy feat. An SEO campaign entails an ongoing, long-term effort to continually improve your sites ranking in search engines. Even so, SEO results may not be consistent, and growth isn’t exponential. It may take weeks or even months for you to see your site move up the ranks, and you must maintain good SEO to keep it there. 

2. Requires a lot of know-how to compete – 

There are likely hundreds of thousands of sites trying to rank on search engines using the same keywords you are. The competition when it comes to SEO is very high, and sometimes the tiniest details can make huge amounts of difference. It’s always helpful to enlist the assistance of a dedicated SEO agency, who will have the expertise necessary to help you overtake your competition. 

3. Nothing is guaranteed – 

This is a little disheartening to hear, but unfortunately it can be almost impossible to decipher the intricacies of a search engine’s algorithm. When it comes down to it, you have very little control over how much your efforts will actually affect your rankings. So, if you find something that works, make sure to hone in on it, and keep up to date with any changes that search engines announce with regards to good SEO.