Marketing

Niche Communities in Social Media Marketing: Fad or Here to Stay?

In the past few years, with the advancement in technology and proliferation of social media sites on the internet, we have seen a rise of niche communities. Some of these communities are created by business groups who wish to offer specialized services within specific niches, while others are set up by individuals aiming to provide very focused information within their own areas of expertise.

There are many reasons that niche communities have been created to exchange information and share experiences, offer support and advice, build credibility and trust within a community among other business benefits, to name a few.

Why are niche platforms becoming increasingly popular?

The rising hostility on major platforms like Facebook and Instagram drive many people from wanting to take a break, or what millennials call as “social media detox.”

Traditional networks such as Facebook might cost businesses thousands of dollars in advertising and still fail to reach their intended demographic. And there’s always the risk that marketing initiatives would get lost in the quagmire of these large-scale platforms, which are replete with people and businesses vying for attention.

People are moving away from broad social platforms and toward specialized networks where they may connect with like-minded people. This reduces distractions and allows users to focus on the content they wish to interact with. 

Niche platforms also offer marketers a unique opportunity to build a community and sell their products to those who are truly interested.

The ability of niche communities to attract attention online. 

The main reason why businesses should tap into niche communities is that they are extremely effective at drawing people’s attention online.

Compared to a regular platform such as Twitter or Facebook, these communities are usually less crowded. This means that you can easily market your products and services to people who may well be interested in what you have to offer. You just have to make sure that your efforts are aligned with the interests of those on niche sites so that they will notice what you have to offer. 

It’s also prudent to collaborate with a credible creative agency who knows how to effectively leverage your branding visibility to your target communities. 

 Increased customer base through niche communities.

Offering products and services to niche communities means that you have a greater chance of reaching more people. This is possible because there are hundreds or even thousands of members in a single community. 

You can sell your products and services to them all by simply posting something cleverly written on the site without putting yourself out too much. With all these positive features available, it is easy to see why social media marketers should take advantage of the services offered by niche communities.

Easy access to intelligent customers.

The other good thing about using niche communities for marketing purposes is that you will be reaching out to people who are already interested in your products and services. 

These sites are frequented by consumers who want to be updated about the latest products and trends. These are the people who will actually buy your products or services, so it is important that you get access to them as soon as possible.

Mobile marketing and niche communities.

The world has now become mobile-oriented because most people prefer using their smartphones when they are out and about. For this reason, you should design a mobile version of your site if you want to get the attention of niche communities. These people often check out sites through their smartphones, so this is one important thing that you cannot afford to ignore.

Make use of social media for more conversions.

Since there are various social media marketing methods that can be used in niche communities, you can use them to get more conversions. Niche communities are quite useful in terms of generating leads because they have a huge amount of members. 

If used properly, social media marketing can help you generate large numbers of qualified leads that will benefit your business greatly.

Takeaway

Now, all things considered, is the trend of integrating niche communities in social media marketing initiatives here to stay? Or, is it bound to dissipate?

The answer is yes, it’s here to stay.

Many businesses can benefit out of it, regardless of the size. They provide a very focused community which has a narrower focus and can reach more people in this niche. For example, if you run a creative agency, specializing in social media marketing, it is easy to join an online discussion group that supports the marketing and advertising community.

These communities are open and available for everyone and therefore builds credibility in the business. They are also a great place to advertise your services or gain new customers.

The reason niche communities are here to stay is that they help build reputation, give you access to potential customers and allow you to benefit from the existing customer base of the community without having to do much work on your end. It requires minimal investment yet offers high return.