How to choose between large national agencies, more local agencies with a well-established reputation or new agencies recently created, or freelancers trying to break into the market. It was all the more important as the marketing tools, the communication channels are more and more numerous, but in parallel the places are limited (SEO, AdWords).
Whether it is an ambitious project (ex: site redesign, marketing strategy), or quite simply to produce marketing tools, choosing the marketing agency should not be taken lightly. It is an investment financial, first, and an investment of time as well. Your choice must be sufficiently considered for this collaboration to be fruitful and effective. Now if you are interested about the b2b marketing agencies then the following information will be important.
Know What You Want
It may seem obvious, yet many forget it. The agency does not “read minds”, even if it is often a source of ideas, and often has a great deal of experience. The marketing agency is there to help you, guide you, but it will not necessarily know what your market
You can possibly present ideas in other sectors, competitor sites but don’t be too directive. List everything you need, otherwise your project will “grow small”, and if you no longer have a budget it can be thematic. Also list your priorities, and anticipate what you are going to loose from what you really need.
Evaluate the Cost
At one point or another, when you start your search for a marketing agency, you will have to address the sometimes taboo, often divisive point of the budget. In terms of web design and development, with some exceptions, there are 3 factors that determine a price:
- Time, the more urgent it is, the more expensive it is, and the more functions there are the more time it will take.
- The price, the less you want to pay, the more it will be “quickly” or “poorly done”
- The functions, the more requirements you have, the more it will cost or take time
How to Choose the Right Marketing Agency?
If spending more makes it possible to earn more, that is to say to free up more margins in the medium and long term, then why deprive yourself of it? For example, calling on a trainee is not expensive but the person is by definition there to “train” on your project, not to be proactive and avoid “beginner’s mistakes”. If you find it difficult to justify the cost to your management, highlight the potential gains, and relate them to the investment to be made. The price should not become an obstacle in reaching your objective defined in step 1 if you are convinced that a web project has a good chance of being profitable.