Print design isn’t going away just because digital graphic design gets all the attention. For new graphic designers, print design abilities are critical because of the variety of print design kinds that are still required in the industry.
What’s the point now?
Instead of digital places like websites, print designs exist on printed media like business cards, billboards, and brochures. Using visual graphics to convey a particular message in print design is quite similar to digital design.
At first sight, print design may seem to be a rare breed. However, if you look closely, you’ll see that print patterns are everywhere around you. Print designs are often seen as people go about their daily lives, thus graphic design initiatives like brand marketing and advertising campaigns rely heavily on them.
Communication is at the heart of all forms of graphic design to signage Melbourne. Print design should be seen as an additional means of communicating with your target audience and spreading your message. “Print will still be required until everyone can digitally project everything,” adds Howling. The ability to create powerful, engaging print pieces that help you establish deeper relationships with your target market is essential.
Types of graphic design for printing
The print design may be found all around us, often in ways that we don’t even realise are part of the design process. Print media is still used in traditional corporate marketing to help spread the word about a company’s brand. In sectors like publishing, where a well-designed cover can make a significant difference in book sales, the print design also takes centre stage. You should be aware of the following kinds of print design offered by Acesign:
- Cards for business
- Packaging, labels, and shopping bags with custom branding
- Interior and exterior design of books
- Publications such as periodicals and newspapers
- Postcards, thank you notes and invites
There are many similarities between print and digital design. Design concepts apply equally to print and digital media since they both have the aim of communicating with their client’s needs. There are a few significant differences between producing print designs and digital designs, though offered by signage Melbourne.
Acesign’s print designers have the additional difficulty of having to operate under strict guidelines to business signs. A magazine spread has a word count constraint as well as a banner and business card size limits. These limitations will always be on the minds of print designers.