What makes cross-channel marketing so successful is that it interacts with customers wherever they are on a variety of marketing platforms to drive them back to the business. With so many marketing platforms available consumers may only see one message. This makes coverage across every platform critical. In order for a business to reach their whole target audience, companies need to expand their message to as many future and current customers as possible. When done well it can create a uniform and positive experience across each platform, so customer awareness increases and the company’s reputation is strengthened. The following infographic dives into cross-channel marketing.
This infographic was created by Cordial, a provider of sms marketing services.