Business

What are the Different Types of Digital Marketing?

The past few years, digital marketing has evolved into a crucial part of most organization’s overall digital marketing strategy. Nowadays, digital marketing agencies tailor messages to reach their target audience. This makes it possible for them to market to people who are interested in their products or services.

Digital Marketing: What are the Different Types

Below are some of the most popular digital marketing types digital marketing agencies have access to nowadays:

Social Media Marketing

Social media marketing covers everything an organization or business does using social media channels. Marketers approach social media using a strategic and integrated approach. Contrary to popular belief, social media marketing is more than just creating and posting on social media channels and responding to the comments.

Efforts need to be consistent and coordinated for social media marketing to be truly effective. Fortunately, many online tools are now available to help schedule and automate social media posts. However, automation should not be used as a “set it and forget it” solution.

Fortunately, nowadays, there is no shortage of free options businesses can use to spread their message beyond Twitter and Instagram. Some of the options now available at one’s disposal include eBay, Marketplace, Google My Business, and Facebook Messenger.

Content Marketing

To increase brand awareness, content marketing is used to tell a story and share information. At the end of the day, the primary goal of  content marketing is to entice the readers to take action and become a customer. Content can include e-books, podcasts, digital video, white papers, and blog posts.

In essence, content marketing is about creating a trusting and sustainable relationship with the target audience or the customers. The goal is to create a long-term relationship and not limit it to a single transaction. This might not be common knowledge but content marketing is known to work in symbiosis with other digital marketing types.

Content marketing, unlike other methods, is considered a long-term strategy. When you use content marketing, you will eventually end up with a library of content (this can come in the form of articles, podcasts, or videos). The aim is to ensure the content library can promote brand knowledge.

Search Engine Optimization (SEO)

The goal of search engine optimization or SEO is to help the business rank high in the Google search results and bring significant traffic to the website. To do this, marketers will find the phrases and words consumers use to search for information on the web. The words or phrases are then used in the content.

Pay-Per-Click (PPC)

PPC or pay-per-click refers to promoted search engine results and paid advertisements. This short-term type of digital marketing means that when you are no longer paying, the ad will also cease to exist. Just like search engine optimization, pay-per-click is an effective means of increasing traffic to your website.

Pay-per-click can also pertain to advertisements you can see at the sides and top of the page of the search results. They are also the ads that you can see while you browse the web, the ads before YouTube videos, and the ads you can see in mobile apps. With PPC, you will be paying for the results.

In a Google AdWords campaign, you will be paying money each time someone clicks on  your ad and finds their way to your website. While some small industry players will get results from a few hundred dollar investment, large companies typically spend tens and thousands of dollars on pay-per-click.