The first place to look for hashtag analytics is TikTok’s Creative Center. This dedicated space within the TikTok for Business platform provides data-driven insights to help creators and markUsistrategically maximize their impact on the Creative Center you’ll need to switch to a TikTok Pro account if you still need to. This is a free upgrade that gives you access to advanced analytics.
Once in the Creative Center, navigate to the Trend Intelligence section. Here, you explore the Top Hashtags chart, which shows the most popular hashtags on TikTok over the past seven days. You filter this data by region to see trends in specific countries. Look for hashtags relevant to your content niche with a high view count. You also see the total number of videos that have used each hashtag.
Third-party analytics tools
While TikTok’s native analytics provide a solid foundation, several third-party tools offer more advanced hashtag insights. These tools often pull data from the TikTok API and present it in user-friendly dashboards. Some popular options include:
- Iconosquare:- This platform offers a TikTok analytics suite with hashtag tracking. You monitor the performance of specific hashtags over time, seeing metrics like total views, average views per video, and average engagement rate. This helps you identify high-performing hashtags to use more often.
- 2. Pentos- Pentos is a TikTok hashtag generator tool that uses AI to suggest relevant tags for your videos. Input your video description, and the tool analyzes it to recommend hashtags that could help boost your reach. It also provides data on each suggested hashtag, including its popularity and the amount of competition.
- 3. TikTok Hashtag Generator by Sistrix– This free tool allows you to search for hashtags by keyword and see metrics like the total number of views and posts for each. You can also view related hashtags and trending hashtags in various categories navigate to this website.
While these third-party tools may be helpful, it’s important to remember that they are not official TikTok products. Some may require a paid subscription to access all features. Always check the credibility of a tool before entering your TikTok account information.
Keep an eye on competitors and influencers
In addition to diving into analytics, another great way to find effective hashtags is to study what’s working for others in your niche. Take a look at the hashtags your competitors and influential creators are using. Which ones consistently show up in their top-performing videos? You also explore the hashtag feeds for your niche to see what kind of content is resonating with that audience.
Copy others’ hashtag strategies verbatim. Aim to find inspiration and then put your unique spin on things. Experiment with a mix of popular hashtags and more niche ones that are hyper-relevant to your specific content.
Compiling your findings into an organized database will be helpful as you conduct your hashtag research. This could be as simple as a spreadsheet listing hashtags you want to test and critical metrics like view count and engagement rate. Each time you use a new hashtag, add it to your database and track its performance over time. This will allow you to continually refine your hashtag strategy based on accurate data.
