Everyone loves a freebie. Studies show that almost half of consumers want to get promotional products more often. Properly used, promotional products can serve many functions. These promotional products are effective in advertising, drawing new clients, reminding them of your existence, rewarding clients for loyalty, or referring new clients. They also make a new client more likely to do business with you. It’s hard to believe that such a small investment in a pen could yield such big returns. But promotional items can yield amazing results if used correctly. These are six ways promotional items can be used to your advantage.
- Enhance Sponsored Events
Consider giving your clients something to take home if you are sponsoring an event for corporate clients. These items don’t have to be costly, but they will make a lasting impression on your client or investor.
- Selection for Maximum Exposure
Choose products that reflect your company. Although this seems obvious, it is essential. Reusable shopping bags can be a great way to promote a clothing shop. Towels or water bottles are a great way to promote a new gym.
- Personalize it
Handing a client a promotional item is the best way to do it. It feels like a gift if you have a variety of items around the table. It feels like a gift when you hand the item directly to your client after a productive conversation.
- Reward yourself with rewards
A promotional item is a great way to say thank you to a client who has helped you grow your business. Your product may be noticed by other clients who are associated with your business. This could lead to positive conversations for your business. Use items that have a long shelf life. 81% of consumers keep promotional products for more than a year. A calendar hanging in your office is subtle, but it’s effective.
- You can use a variety of products
There are no rules when it comes to promotional products. Design and application are up to you. You can create a range of products for long-term customers, first-time clients, and business associates that you haven’t heard from in a while. Even better, you can offer several products to the client and let them choose what they like. This is a great strategy. They are more likely to buy a new coffee cup if they want it.
- Not just for clients
Employees love promotional items. Give employees something they can use in everyday life. You can provide pens with your logo, polo shirts with the company’s insignia, or hats with your business’s insignia. Families and friends can help spread the word. A promotional item may also be appreciated by vendors.
Promotional items can be a powerful tool for both small and large companies. The first step is to determine which items are most effective for your company. Next, think of creative ways to give them away. Contact Custom Gear for more information and tips about how promotional items can help your business.